Every resort is different. Every resort has a story. In today’s social media landscape, the challenge is sharing your resort’s story with an audience that resonates with it, and doing it effectively. That’s where Snowboard Mag comes in. Our knowledgeable and experienced team knows how to effectively communicate with readers and inspire them to take the next step in booking their travel. This year we offer a number of solutions to put your resort in the spotlight, including the brand new ULTIMATE RESORT GUIDE experience.
The Ultimate Resort Guide
Brand new for 2016–17, Snowboard Mag’s Ultimate Resort Guide platform will be the definitive guide to the best resorts in North America. For riders who want the inside scoop delivered without the bullshit, these guides will detail exactly why your resort is worthy of their hard-earned dollars and provide them with a comprehensive road map to the best places to ride, best hotels to stay in, best restaurants to eat at and the best nightlife to indulge in, all from a snowboarder’s perspective. Each component will be packaged and promoted individually while driving the reader back to your resort’s custom landing page (SNOWBOARDMAG.com/YOURRESORT).
As our audience’s stoke grows for the upcoming season, we will roll out the interactive TOP RESORTS platform across all Snowboard Mag channels. This will be a hub of information that readers can use to plan out the most epic trip possible at your resort. When readers get to your resort’s custom landing page they’ll be met with a plethora of inviting and digestible content pieces to become immersed in as they begin to plan their trip.
Promotions for the ULTIMATE RESORT GUIDE platform will be massive, running through all of Snowboard Mag’s industry-leading digital channels. They’ll kick off during prime travel-planning season and run throughout the winter. In addition to promotion of the overall platform, each resort included will get its own exclusive email newsletter and multiple social posts to drive readers to their custom landing page.
Full feature-length story about the resort
Inspired photo gallery
Virtual trail map with pinpoints and sidebar explanations of unique and exciting terrain
Virtual village or town map with pinpoints and sidebar explanations of the best bars, restaurants, hotels, etc.
Interviews with local pros and icons to get unique perspectives and insider knowledge on the best of everything
Resort video embeds
In addition to the ULTIMATE RESORT GUIDE, Snowboard Mag has a number of custom content solutions that can be catered to fit your needs. The following slides illustrate a few examples of what we can do for you. Please contact your rep for more information.
Social Media Takeover
Want to spice up your social media output and add some followers at the same time? Snowboard Mag has been growing and fostering an engaged audience for years and knows exactly what it takes to keep followers coming back. This year, let the professionals from Snowboard Mag come to your resort and take over one (or all) of your social media channels. We’ll work with your team to dial in a plan and create content for a social media blitz that will get people talking, sharing and riding at your resort.
Special Event Coverage
Every resort hosts spectacular events but some deserve more attention than others. Do you have an event that the world must know about? Let Snowboard Mag put our spin on it. Our team will work with you to identify specific goals and then set out to exceed them. We’re experts when it comes to boosting attendance with pre-event promotion and covering all of the festivities via social media and website posts. Then, we’ll craft a full recap of the action for anybody who couldn’t make it this time around (but won’t miss it again once they see what they missed).
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