It’s all about Exposure
New in 2016, Snowboard Mag has launched a multi-platform photo contest and media experience called Exposure. At the hub of this program is an online photo contest, in which photographers upload their best images for a chance at winning part of the $10,000 prize money, and featured editorial exposure throughout Snowboard Mag’s media channels.
Exposure will also come to life in a printed format through a custom magazine featuring the top 100 pictures from the contest. This magazine will be of a premium format and production quality, and will be distributed to targeted Snowboard Mag readers.
The Exposure photo contest is a true, integrated program comprised of an online competition, digital ads and editorial, social ads and editorial, custom web development and hosting, web user interaction, graphic and magazine design services, custom publishing services, and more.
|Photo Category Sponsorship||$20,000|
Web Development: Snowboard Mag will design, build, host and manage the custom web platform for the contest – enabling photographers to upload photos, users to vote, engage and more.
Graphic Design: Snowboard Mag will design all advertising, collateral and creative campaigns for the Exposure photo contest. Design services will include print and digital campaigns, social media and any video promotions.
Digital Advertising: Snowboard Mag will produce and run a premium, digital ad campaign promoting the contest, driving the voting and engagement, and showcasing the custom Exposure magazine. The digital campaign will leverageSnowboard Mag’s most valuable assets, including background takeovers and premier ad positions. Campaign will run from August-December 2016.
E-Newsletter Advertising: Snowboard Mag will build and distribute an e-newsletter campaign that will promote the Exposure contest, entries and the custom magazine.
Digital & Social Media Promotions: Snowboard Mag will produce a minimum of 30 social media posts, as well as digital promoting and covering the Exposure contest and magazine.
Voting for the National Winner: Snowboard Mag will develop a team of judges, including recognized photographers andSnowboard Mag staffers. These judges – in conjunction with results from online votes – will determine the winners.
Prize Money ($10,000): Snowboard Mag will pay each of the five category winners $1,000 each. And the overall winner will receive an additional $5,000.
Feature Editorial: The overall winner will receive a feature gallery and profile in the Exposure magazine, as well as throughSnowboard Mag’s digital and social channels. Exposure magazine will have a release date of January 2017.